How to Publish and Sell your own DVD - in two hours..

If you regularly follow this blog you will note that it is a behind the scenes look at the development of a reality television show called MotorSport Ranch.  We recently sold the pilot to INHD and have been told to prepare for an air date sometime this summer.  We have created a DVD and are finalizing the coverart and I noticed that we did not have one of those silly barcodes on the back.  Well everything has to have a barcode right?

Also, several people have asked where they could get the DVD and instead of simply burning them and giving them away for free I figured we could sell them - we just needed someone to release and distribute it.  So I went to the Internet (as I do for any question I have) to find out how one gets a barcode as well as a distributor.  Here is what I learned:

1. Get an ISBN.  During the 19th century publishers started to systemize and cumulate the catalogs of publishers - today we use the ISBN.  Basically the International Standard Book Number is a 10-digit number that uniquely identifies books and book-like products like DVDs.  For around $250 you get an ISBN for your DVD or Book online by visiting http://www.isbn.org.
2. Get a Bar Code.  For an extra $25 you can have Bowker create a Bar Code from your assigned ISBN number. 
3. Next visit Amazon.com.  Amazon has various options including their Marketplace and Paid Placements - I decided to go with their Advantage program for publishers.  Neat deal: our DVD will be available to ship with 24 hours to customers, direct deposit funds to our account, and so on.  The annual fee is $29 and they charge 55% as a commission - sort of steep - but what does a real publisher charge?  (that is a question - please comment)  Once you have an account you can enter your ISBN number and they will start selling them.  I will update once I get that far (it only took me two hours to figure all of this out and blog about it here)...
4. Next get it on NetFlix.  This was very simple - just email your contact information to content@netflix.com and they will include your DVD on their titles list.  I will let you know if it actually works.
   
5. Next you can try to get it on DVDStation.  They give DVDs that grossed less than $5MM at the box office (this would be a fit for MSR - we grossed $0) a place in the video store.  All revenue is split 50/50 less a credit card transaction fee of .35 cents.  Oh and they keep the first $25 for themselves.  Oh and they charge you $25/year to keep it in stock.  Napoleon Dynamite was sold via this system and generated $100MM in video store rentals.  Visit Sub5 and submit your DVD information.  They will give you a code and an address to ship your DVD.  I will keep you posted if we get added.
6. Oh and if you want to trade your DVD - i.e. get another one in return you can try PeerFlix. This is not a great method of making money...:)

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